Why your logo should be an SVG where possible

SVGs (Scalable Vector Graphics) are like the James Bond of the graphic world, always sharp, endlessly flexible, and here to save your designs from a pixelated martini (shaken not stirred).

Compatibility and Utility

You don’t even need design software to check them like you do with other vector based file types, you can open SVG files in any web browser, which feels very “Bond hacking the system”.

They’re also surprisingly cool with Microsoft Word and PowerPoint, making your presentations look like they were designed by a pro.

Avoiding JPGs for Logos and Graphics

JPGs fine for photographs but terrible for logos. They slap a white background on everything and pixelate so badly when resized that your logo ends up looking like a low-res Goldfinger hitting up Fort Knox

(we regret the theme now to be honest, but did find out “Spectre” (2015) holds the record for the largest film explosion ever, which is pretty cool).

Avoiding JPGs for Logos and Graphics

JPGs fine for photographs but terrible for logos. They slap a white background on everything and pixelate so badly when resized that your logo ends up looking like a low-res Goldfinger hitting up Fort Knox

(we regret the theme now to be honest, but did find out “Spectre” (2015) holds the record for the largest film explosion ever, which is pretty cool).

SVGs Look Great at Any Sizement

Whether you’re blowing up (lol) your logo for a billboard or shrinking it down for a favicon, SVGs keep it classy. They don’t pixelate, blur, or panic needlessly when resized.

They’re the graphics equivalent of the perfect dinner guest, always polished and ready to impress.

Using PNGs as a Backup

Bond always has a backup plan. Enter PNGs: the trusty sidekick. PNGs are widely accepted (even on Google Slides, seriously Google get your act together), and they offer transparency, which is always a nice touch.

But beware, PNG files are a bit diva, they look great at their original size but will pixelate faster than a bad 90s video game if you try to stretch them too much.

TLDR

Whenever possible, pick SVGs for your logos and graphics.

Use PNGs as a fallback (but don’t push your luck).

Avoid JPGs unless you’re forced into it against your will.

Trust me, your designs, and your designer, will thank you.

Plus, you’ll look like you really know your stuff, and isn’t that what we’re all here for?

This article was written by:

Lloyd Birch Managing Director

Lloyd helps businesses work out who they are, and what their strategy should be, so they can focus their actions on taking ownership of that market position.