What is an SVG?

Use SVGs (scalable vector graphics) where possible because they look the best at any size.

Vectors use maths to ensure they always look sharper than James Bond on a night out.

You can open SVGs in a web browser, they’re especially useful in MS Word & PowerPoint.

We can use PNGs as a backup as they are widely accepted and have a transparent background but be careful if you re-size or stretch a PNG as they will pixelate.

Never use JPG unless you absolutely have to, otherwise you are forced to have a white background and they pixelate badly. JPG is a format intended for photographs, not vectors.