Latest from the team
MadeHappyCo Sponsors local football team
Meet Wakefield City Juniors, a grassroots football club MadeHappyCo are proud to sponsor. Together, we can help ensure the game we love thrives for generations to come. Because football isn’t just a sport—it’s life.
A game of community, belonging, and grassroots passion
Football is more than just a sport; it’s about community, belonging, and sharing the wins and the losses. It unites people and creates lifelong bonds, whether you’re on the pitch or cheering from the sidelines.
The role of grassroots in building community
Coaches like Jonty, who started volunteering when his son Ewan was just six, are integral to kids’ development.
These clubs are powered by volunteers, often parents, who step up to make things happen.
Jonty has seen kids grow from barely kicking a ball to scoring their first goals. Moments like these only happen thanks to grassroots football.
Building lifelong friendships
Grassroots football isn’t just about the game, It’s about creating lasting friendships.
Kids build bonds beyond the pitch, and parents form a community too. When Ewan transitioned to high school, he already knew many of his classmates through football.
The importance of support
Running a grassroots club isn’t cheap. From equipment and kits to pitch maintenance, the costs add up. That’s where sponsors come in. New kit unveilings are a big deal, representing both identity and pride for players.
Protecting the future of grassroots football
Without the support of sponsors, volunteers, and the community, grassroots football faces a tough future. But it’s the foundation of the game, nurturing talent and building communities.
“Grassroots is the foundation. Without it there’d be no football, and without football there’d be no point carrying on.”
|
|
BradManchester United fan |
I stumbled into coaching, as most grassroots footy coaches do, because their child wants to play football, and it’s entirely volunteer run. Without parents and family members stepping up it wouldn’t exist.
|
|
JontyLiverpool fan & youth coach |
A year-round commitment
Football at the grassroots level is a year-round dedication. Coaches like Jonty start early, inspecting pitches and braving all weather conditions to make sure games go ahead. Whether rain or shine, the passion for the game keeps everyone going.
This article was written by:
|
|
Sophie AbbottCreative Director |
Sophie helps you understand who your customers are and what they need from you. She will learn your business, and turn your expertise into content that builds trust with prospects.